The Living Circle – Launch of a new Swiss concept
Bright was commissioned for the launch of the new brand "The Living Circle". Luxury hotels, unique restaurants as well as traditional farms united to a new, independent brand: "The Living Circle - Luxury Hotels fed by Nature". All of these establishments have been privately owned for decades. The Storchen Zurich and the Castello del Sole Ascona will in future appear together with the Restaurant Buech, the Schlattgut in Herrliberg as well as the Terreni alla Maggia and the Rustico del Sole in Ascona.
Celebrations in the presence of Zurich Mayor Corine Mauch. Staging of the Schlattgut and Restaurant Buech in Herrliberg and celebrations at the Hotel Storchen in Zurich followed by further celebrations in Ticino at Castello del Sole and Terreni alla Maggia.
The Event
Brand Launch & Experience
The Scope
Editorial work and coordination of first issue of The Living Circle magazine | transfer concept | dramaturgy
Our Performance
Overall conception, planning and execution of PR events as well as launch of the new brand
«Great compliments to Bright. Events full of emotion, clear and authentic messages and with a media echo. Events that enabled a real dialogue and thus remain in the best memory - events at which the brand 'The Living Circle' was experienced and could inspire.»
Gratian Anda
Board of Directors, The Living Circle Group AG
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